Tag Archives for " website copy "

THE TOP 5 MISTAKES PEOPLE MAKE WHEN WRITING FOR THE WEB

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 5 big mistakes business owners make when writing website copy and how to avoid them. 1. No relevant key words on the Home Page: Google rank your website […]

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WHY I LOVE COPYWRITING

  It’s a great conversation starter at parties. When people ask me the standard question ‘what do you do?’ and I reply ‘copywriter,’ they’re immediately intrigued.  Many don’t know what it is and associate  it with ‘copyright,’ perhaps imagining me as a person who goes around stamping documents with a little ©. Even those who […]

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WHAT IS A COPYWRITER AND WHY DO YOU NEED ONE?

WHAT IS A COPYWRITER? A copywriter writes advertising material. This comes in a variety of forms – newspaper and magazine ads, radio and TV ads, newsletters, brochures, direct mail, email sales letters, advertorials, media releases and website copy. Those are some of the main areas of copywriting, although there are others I haven’t mentioned because […]

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