Tag Archives for " copywriting "

CORPORATE SPEAK – A FOREIGN LANGUAGE

  As a copywriter whose job it is to write as simply and clearly as possible, my pet hate is corporate speak. It’s not only business people who use it – politicians, government officials and many people in the public eye love it – because they can use lots of important sounding words to create […]

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WHEN DO YOU TAKE THE LEAP TO FULL-TIME WRITING?

  Making the decision to be a full-time writer is a tough one – and scary. A myriad questions run through your mind.  Will I be able to earn enough money to pay the bills?  What happens if the work dries up?  How will I find well-paying clients?  Will I be able to promote myself […]

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WHY DO PEOPLE BUY YOUR PRODUCTS OR SERVICES?

Why do people buy your product or service? This might seem like a really obvious question to you – especially if you’re an accountant or mechanic or something straightforward like that. But when you scratch the surface you might be shocked to discover that people buy your product or service for reasons that you weren’t […]

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WHY I LOVE COPYWRITING

  It’s a great conversation starter at parties. When people ask me the standard question ‘what do you do?’ and I reply ‘copywriter,’ they’re immediately intrigued.  Many don’t know what it is and associate  it with ‘copyright,’ perhaps imagining me as a person who goes around stamping documents with a little ©. Even those who […]

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SEVEN TOP TIPS FOR WRITING KILLER WEB COPY

When you want to find a particular product or service, what do you do? If you’re like most people, your first port of call is the internet.  Your website is often the first introduction of your business to the consumer, so it’s vitally important that it’s easy to read and navigate. Online attention spans are […]

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Three reasons to advertise in newspapers and magazines

Three Reasons To Advertise In Newspapers And Magazines

Despite the popularity of online media, there are millions of people worldwide who still read newspapers and magazines. Here are three reasons why print ads are an effective form of advertising. Ads can be targeted to the consumers interested in the product – eg baby goods advertised in a parenting magazine, gym memberships in a […]

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WHY DOES YOUR BUSINESS NEED A BROCHURE?

  WHY DO YOU NEED A BROCHURE? A brochure is the second most important item of advertising a business needs after a website. Although consumers get most of their information about products and services from the internet, most people like to have a hard copy to refer to. A brochure explains what your business is […]

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HAVE YOU THOUGHT OF USING DIRECT MAIL?

WHAT IS DIRECT MAIL? Direct mail is advertising material, usually a letter or a flyer, sent by post. It’s often used by companies when they have a special offer or promotion or a new product to launch. WHY USE IT? Because it’s usually in the form of a letter, direct mail is a personal form […]

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WHAT IS A COPYWRITER AND WHY DO YOU NEED ONE?

WHAT IS A COPYWRITER? A copywriter writes advertising material. This comes in a variety of forms – newspaper and magazine ads, radio and TV ads, newsletters, brochures, direct mail, email sales letters, advertorials, media releases and website copy. Those are some of the main areas of copywriting, although there are others I haven’t mentioned because […]

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