Category Archives for Copywriters

CORPORATE SPEAK – A FOREIGN LANGUAGE

  As a copywriter whose job it is to write as simply and clearly as possible, my pet hate is corporate speak. It’s not only business people who use it – politicians, government officials and many people in the public eye love it – because they can use lots of important sounding words to create […]

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WHY I LOVE COPYWRITING

  It’s a great conversation starter at parties. When people ask me the standard question ‘what do you do?’ and I reply ‘copywriter,’ they’re immediately intrigued.  Many don’t know what it is and associate  it with ‘copyright,’ perhaps imagining me as a person who goes around stamping documents with a little ©. Even those who […]

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WHAT IS A COPYWRITER AND WHY DO YOU NEED ONE?

WHAT IS A COPYWRITER? A copywriter writes advertising material. This comes in a variety of forms – newspaper and magazine ads, radio and TV ads, newsletters, brochures, direct mail, email sales letters, advertorials, media releases and website copy. Those are some of the main areas of copywriting, although there are others I haven’t mentioned because […]

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