SEVEN TOP TIPS FOR WRITING KILLER WEB COPY

When you want to find a particular product or service, what do you do? If you’re like most people, your first port of call is the internet.  Your website is often the first introduction of your business to the consumer, so it’s vitally important that it’s easy to read and navigate. Online attention spans are […]

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Three reasons to advertise in newspapers and magazines

Three Reasons To Advertise In Newspapers And Magazines

Despite the popularity of online media, there are millions of people worldwide who still read newspapers and magazines. Here are three reasons why print ads are an effective form of advertising. Ads can be targeted to the consumers interested in the product – eg baby goods advertised in a parenting magazine, gym memberships in a […]

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WHY DOES YOUR BUSINESS NEED A BROCHURE?

  WHY DO YOU NEED A BROCHURE? A brochure is the second most important item of advertising a business needs after a website. Although consumers get most of their information about products and services from the internet, most people like to have a hard copy to refer to. A brochure explains what your business is […]

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HAVE YOU THOUGHT OF USING DIRECT MAIL?

WHAT IS DIRECT MAIL? Direct mail is advertising material, usually a letter or a flyer, sent by post. It’s often used by companies when they have a special offer or promotion or a new product to launch. WHY USE IT? Because it’s usually in the form of a letter, direct mail is a personal form […]

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WHAT IS A COPYWRITER AND WHY DO YOU NEED ONE?

WHAT IS A COPYWRITER? A copywriter writes advertising material. This comes in a variety of forms – newspaper and magazine ads, radio and TV ads, newsletters, brochures, direct mail, email sales letters, advertorials, media releases and website copy. Those are some of the main areas of copywriting, although there are others I haven’t mentioned because […]

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