copywriter at work
- It’s a great conversation starter at parties. When people ask me the standard question ‘what do you do?’ and I reply ‘copywriter,’ they’re immediately intrigued. Many don’t know what it is and associate it with ‘copyright,’ perhaps imagining me as a person who goes around stamping documents with a little ©. Even those who do know what a copywriter is are curious to know more about what I do and I’m only too pleased to tell them. Beats talking sport or politics!
- I work with words, always elusive, fascinating and challenging. Take the word pulchritudinous. It means ‘beautiful’ but is surely one of the ugliest words in the English language. Whoever thought that one up needs a medal – I can imagine as he sidled up to his wife as she was cooking dinner, eager to try out his new word, and whispered in her ear, ‘you’re looking particularly pulchritudinous tonight, darling,’ that he probably sustained a large blow to the head from a frying pan.
All credit to him, though, the word made it into the dictionary where it has been languishing ever since, getting dusty from lack of use.
- As a copywriter my task is to cut off the lacy frills and flounces of language and slash complicated and abstract words. I distil the essence of the client’s message and write it in simple, clear language that is at the same time attention-grabbing and enticing.
It’s a challenge, but I love doing it. Even as a child I loved the competitions where you had to describe in 25 words or less why you wanted to win a particular prize. Not that I ever won any – perhaps lots of other aspiring copywriters entered as well. It’s my standard answer now when someone tries to explain something complicated to me, particularly if I think it’s going to be boring – ‘Tell me in 25 words or less.’
- At the risk of sounding hackneyed, I like helping people. I get a glow of satisfaction from completing a job for someone, whether it’s writing copy for a web site or a one page flyer, that they weren’t able to do themselves. And often it’s not even the paid jobs, it can be just chatting to someone about their advertising options or referring them to helpful information and resources.
- I learn lots of interesting stuff. I research every business I write for, so that I have a thorough knowledge of their product or service and their competitors. In the process I learn lots of new things. For example, did you know that an 85 year old woman from Australia is in the Guinness Book of Records as the world’s oldest yoga teacher? Or that it’s a myth that St Bernard dogs wore flasks of brandy around their necks when they rescued lost skiers in the Alps? (Probably spawned from wishful thinking). I’m now a constant source of fascinating trivia. (refer to reason 1).
They’re the reasons that spring immediately to mind, but I’m sure there are more. Any copywriters like to add to my list?
If you’re so impressed by my reasons for loving copywriting that you’d like to hire me, please contact me on 0402 937 773 or email me.