Despite the popularity of online media, there are millions of people worldwide who still read newspapers and magazines.
Here are three reasons why print ads are an effective form of advertising.
HOW DO YOU CREATE A PRINT AD?
Print ads consist of three elements – the headline, the visual and the body.
As with all advertising, an attention-grabbing headline is vital. Short and simple is best. For example:
Want to Lose Weight Fast?
How to reduce your mortgage payments.
The visual – the photograph or image – should be relevant to the headline and make people want to continue reading. You need to make it clear, bold and instantly recognisable.
The body is difficult to write as you only have a small amount of space and you can’t fit all the information in that you’d like to about your product. So you need to think of the key message that you want to put across.
For example, if you’re a tax agent, you may offer many different services within that field, but your most important message for your print ad is that you help your customers get the maximum tax refund. So you tailor your ad around that concept.
WHAT IF YOU NEED HELP?
If you need help with your ad, you can hire a copywriter to write the words and a graphic artist to do the visual and the layout. The words and the graphics require very different and specific skills and it’s unusual to find someone who can do both well.
If you’re thinking of placing an ad in a magazine or newspaper you’re welcome to contact me for an obligation-free chat about writing the copy. Please email me or phone me on 0402 937 773.
Robin Storey is an Australian author from the Sunshine Coast in Queensland, Australia. She is a certified book nerd and has no weird hobbies or unusual pets.