WHY DO YOU NEED A BROCHURE?
A brochure is the second most important item of advertising a business needs after a website. Although consumers get most of their information about products and services from the internet, most people like to have a hard copy to refer to.
A brochure explains what your business is about and is a useful item to have as you can display it, post it and hand it out.
WHAT SHOULD IT CONTAIN?
Your brochure should contain the following:
WHO: Who is your company, what do you stand for and who are the main members of staff?
WHAT: What are you selling? Who uses it? What are the benefits of using it? What problems does it solve?
WHERE: Where is your business located? Where does the customer have to go to buy it?
WHEN: When is it available? What are your business hours?
WHY: Why should people use it in preference to other similar products?
Brochures come in all shapes and sizes, but one of the most popular and cheapest types is the DL – an A4 page folded twice to make a 6 pannelled brochure. If you have a wide range of products or services you may need a stapled brochure which can have up to 16 pages, or more.
Your brochure should contain clear, concise information about your product or service, at the same time making it enticing to the consumer. You should also include a call to action, ie, an invitation to the consumer to email, phone, or visit your premises for further information or to buy the product.
It’s also important to include photographs, images and diagrams to break up the text and make the brochure visually appealing.
WHO DESIGNS IT?
Graphic designers do the design and layout of brochures and copywriters write the words. Click here to see a brochure I have written.
HOW DO YOU WRITE A BROCHURE?
Use the categories of who, what, when, where and why to decide what information to put in and write in simple, clear language. Unless you’re good at layout and design, you’ll need to hire a graphic designer.
If you don’t have the time, the patience or the skills I’m happy to talk to you about writing a brochure for you. Please click on the contact form at the top of the page or phone me on 0402 937 773.
Robin Storey is an Australian author from the Sunshine Coast in Queensland, Australia. She is a certified book nerd and has no weird hobbies or unusual pets.